Buyer Utility Map
Review Chapter 6, "Get the Strategic Sequence Right," then construct a buyer utility map. Complete an analysis of the implications of this map for your chosen company. Review and identify the buyer experience cycle and discuss any implications of that analysis.
Price Corridor Analysis
Conduct a price corridor analysis and discuss any implications of your analysis.
BOI Index Table
Complete a blue ocean idea (BOI) index table for your company and three selected competitors. Discuss any implications of your analysis.
Three E Fair Process Analysis
Review Chapters 7 and 8, "Overcome Key Organizational Hurdles" and "Build Execution into Strategy." Then complete an analysis using the three E principles of fair process. You may want to reference the video segment "Intellectual Property" featuring Fritz Attaway on the course DVD.Identify organizational commitments that demonstrate that you have established a fair process, and discuss how this will impact potential implementation of your value innovation strategy.
Jan 10, 2018EXPERT
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