Business Model and Idea Generation
Read The Case of the Online Business Part I and pretend you are the fourth member of the group. It is your turn to make a recommendation on what the group should do first to choose a product (a good or a service). Specifically, you need to recommend that the group A) choose a business model first, then brainstorm product ideas to fit in the business model, or B) brainstorm the product idea first, then choose the business model that works best with that idea. You must choose one or the other.
After you write your recommendation, you need to provide the rationale for your decision. The rationale should include a strong line of reasoning based on your best thinking, case facts, and other facts that you know or have researched. You should acknowledge the shortcomings of your recommendation, but show why your supporting arguments outweigh the shortcomings.
Regardless of your recommendation above, you also need to tell which business model you feel would be best for this new company. Be sure to include the rational for your decision.
Jan 10, 2018EXPERT
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