Business Marketing on the Web
Read Electronic Commerce 9th Ed Gary P. Schneider
Chapter 4 ? See attachment
Prepare 300 words memo for the following scenario:
You are the new online advertising manager for the Midland Daily Courier, a local newspaper. The newspaper wants to sell advertising on its Web site in a variety of formats to meet the needs of its advertisers. Examine the IAB Web site and other online resources of your choosing, then prepare a memo of about 300 words to the newspaper's advertising manager that recommends specific types of ads (banner, text, interstitial, and so on) that the newspaper should offer to its advertisers. If you decide that specific types of ads might work better on specific pages or sections (Sports, Entertainment, Local News, and so on) of the online newspaper, include that information in your recommendation. Be sure to support your recommendation with facts and logical arguments.
Jan 10, 2018EXPERT
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