"> (solution)- Assignment 1:Discussion Assignment 1: Discussion?Factors and Trends that Influence Strategy Development

In this module you will explore how busin"> Paper Detail – Transwriters

(solution)- Assignment 1:Discussion


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Assignment 1: Discussion?Factors and Trends that Influence Strategy Development


In this module you will explore how businesses react to changing economic times and the influence this has on product/service positioning in the market place. You will also learn about the different approaches an organization may take such as a retrenchment approach, an investment approach, or an ambidextrous approach to provide a foundation for opportunity and risk in recessionary times.

Consumer spending habits have undergone dramatic and enduring change in the United States.


Using the module readings, Argosy University online library resources, and the Internet, respond to the following:


  • What risks and opportunities do the three common strategies during recessionary times?retrenchment, investment, and ambidextrous strategies?present to businesses?

  • What are the factors that are key for establishing product differentiation in the new post-recession consumer environment especially as it relates to economic indicators?

  • What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?

  • How do changes in societal attitudes toward companies and products affect the way marketers of consumer goods think about the customer value chain? Provide examples of companies that have changed their approach to marketing in response to a shift in consumers? value in changing economic times.

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.


By Friday, January 23, 2013, post your response to the appropriate Discussion Area. Through Tuesday, January 29, 2013, review and comment on at least two peers? responses.











Assignment 1 Grading Criteria


Maximum Points



Explained factors key for product differentiation in a post-recession consumer environment demonstrating analysis of economic indicators, the customer value chain, and societal attitudes toward companies and products.





Actively contributed to the discussion by providing points of view with rationale, challenging points of the discussion, or drawing relationships between points of the discussion.




Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.










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xxxxxxxx xxx Trends xxxx Influence Strategy Development


xxxxxxxx Name:


Lecturers xxxxx


xxxx xxxxxx


Submission Date:


What xxxxx and xxxxxxxxxxxxx do the three common strategies during xxxxxxxxxxxx xxxxx?xxxxxxxxxxxxx xxxxxxxxxxx and ambidextrous xxxxxxxxxx?present xx xxxxxxxxxxx


Retrenchment xxxxx xxx xxxxxxx an opportunity to xxxx xx costs xx a result xx xxx laying xxxx of xxxxxxxx Here, the company may conduct redundancy measures xxxxx xxxxxxxxx xxxxxxx business activity xx well xx economic growth thus xxxxxxx reduction xx the xxxxxx for the xxxxxxx?x xxxxxxxxx xxx company may also conduct xxxxx retirement xx xxx xxxxxxx workers xx well xx xxxxx resource restructuring xxxxx xxxx of xxx workers xxxx xx given temporary xxxxxx xxxxx a xxxx restoration xx xxx xxxxxxxx


Investment is xxxxxxx xxx xxxxxxx takes xxxxxxxxx xx market opportunities and xxxxxx expands xx xxxxxxxx xxx xxxxxxxx to its xxxxxxxx market. xxx xxxx xx investing are xx xxxxxxxx its xxxxxxxxxx or


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This paper was answered on 19-Jul-2017

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Jul 19, 2017





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